One of the most difficult pieces in designing and building a communication tool for a communal organization is how to manage and display events. Posting, updating, and presenting event details for various groups on various devices and within various contexts is a challenging hurdle. Working with The Ridge, we customized a tool to utilize Google Calendar as the aggregator, allowing event coordinators to use their own calendar apps to manage events, but display them responsively on the site for all devices while filtering out specific events to individual interest group pages.
Resolving the issue with events
Designed for the audience
Taking the stakeholders at The Ridge through an extensive Strategy consultation, we established audience personas and user goals. In doing so, we determined that the two main audiences are prospective visitors and active attendees. With that in mind and using analytics data to help inform our decisions, we designed the homepage to speak directly to new visitors, answering potential who, what, where, when, and why questions. Internal pages were reserved for active attendees utilizing things like forms, event details, and content downloads, resulting in more effective communication to both target audiences.
