Substance Over Hype is a group of creatives that study and perform dance, music, video, and stunts. They create incredible content both commercially and for the purposes of showcasing their work. As such, we designed and built a responsive video portal to divide the traffic between custom (branded) and original work.
Addressing the audience
Showcasing their work
SOH’s dynamic videos and photography needed an equally creative way to be presented and showcased without allowing the presentation layer to get in the way of their portfolio. With the client, we worked through and made use of filters and grid layouts to place their work on display, enabling the user to explore and delight in the content without ever having to leave the homepage.
