When One Way Ministries acquired Mission Network News, one of the difficult tasks presented was to unify and provide direction for the parent and organizational brand strategy. This included typography, defining use cases, and developing a common visual presentation. While their creative team is still finalizing some of the details, we lay the groundwork and direction to launch the first of their rebranded online properties and set the course for their brand strategy.
Getting the brand back together
Focused on the story
Walking the decision-makers at One Way Ministries through an array of Strategy exercises, we defined audience personas and user goals. With those details in mind, we built upon that work to craft an experience that focused on delivering the daily story content across multiple devices, on various bandwidth profiles, and at various screen dimensions. With the updated look and build of the new site, we’ve enjoyed watching the traffic and engagement statistics ramp up.
